AUTHOR=Usman Syed Muhammad , Khalid Shehzad , Tanveer Aimen , Imran Ali Shariq , Zubair Muhammad 

TITLE=Multimodal consumer choice prediction using EEG signals and eye tracking

JOURNAL=Frontiers in Computational Neuroscience

VOLUME=18

YEAR=2025

URL=https://www.frontiersin.org/journals/computational-neuroscience/articles/10.3389/fncom.2024.1516440

DOI=10.3389/fncom.2024.1516440

ISSN=1662-5188