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ORIGINAL RESEARCH article
Front. Commun.
Sec. Organizational Communication
Volume 10 - 2025 | doi: 10.3389/fcomm.2025.1560656
This article is part of the Research Topic Co-Creating Future Social Services View all 9 articles
COMMUNICATION PATTERNS AND ADAPTATION IN MAINTAINING ACADEMIC CULTURE AMONG WOMEN LEADERS: A STUDY OF SYMBOLS AND RITUALS AT THE UNIVERSITY OF LAMPUNG (2023-2024) *
Provisionally accepted- Lampung University, Bandar Lampung, Indonesia
The communication pattern of the University of Lampung's rector for 2023--2024 is noteworthy, portraying a distinct knowledge framework. Two critical issues arise, namely, (1) the recurrent decline in institutional performance during leadership transitions at Unila (Trenggono et al., 2021) and (2) corruption scandals encompassing university leaders in 2022 (theconversation. com, 2022) To address these issues, the current work adopted a cultural communication perspective. Peters suggested that communication can be identified through various messages, events, and behaviors. Data were collected using a constructive research method, primarily through intensive interviews.Study identified three key communication patterns. First, the rector introduced the slogan "Be Strong," initially launched without adequate socialization, symbolizing resilience and institutional recovery amidst challenges. Second, drawing from Carey's ritual communication perspective, the focus was on internal dynamics to foster a strong academic community. Third, while leadership communication lacks a robust application of symbols and rituals, it demonstrates efforts to preserve academic culture. These patterns highlight the leader's adaptive strategies in navigating challenges and fostering acceptance and trust within the academic community.
Keywords: academic culture, adaptation, "Be Strong, " resilience, University of Lampung
Received: 14 Jan 2025; Accepted: 01 Apr 2025.
Copyright: © 2025 Trenggono, Wardhani, Ashaf, Aryanti and Kartika. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
* Correspondence:
Nanang Trenggono, Lampung University, Bandar Lampung, Indonesia
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