AUTHOR=Rothschild David M. , Needell Coen , Veverka Joe , Yom-Tov Elad 

TITLE=Search conversion journeys and the missed opportunity of associated keywords

JOURNAL=Frontiers in Communication

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1560141

DOI=10.3389/fcomm.2025.1560141

ISSN=2297-900X