AUTHOR=Zhang Jinyu , Zou Yuyun , Wang Song , Xiang Yong 

TITLE=Consumer experience and perception in gamification marketing: evidence from the user survey of POPMART

JOURNAL=Frontiers in Communication

VOLUME=10

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1388020

DOI=10.3389/fcomm.2025.1388020

ISSN=2297-900X