AUTHOR=Reynolds Reed M. , Popova Lucy , Yang Bo , Louviere Jordan , Thrasher James F. 

TITLE=Discrete choice experiments: a primer for the communication researcher

JOURNAL=Frontiers in Communication

VOLUME=10

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1385422

DOI=10.3389/fcomm.2025.1385422

ISSN=2297-900X