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ORIGINAL RESEARCH article

Front. Commun.
Sec. Culture and Communication
Volume 9 - 2024 | doi: 10.3389/fcomm.2024.1525016

Full title: How did the Beatles impact cultural movement on different generations? A comparative analysis

Provisionally accepted
Claudiu Coman Claudiu Coman Luiza Meseșan Schmitz Luiza Meseșan Schmitz Ada Dobrescu Ada Dobrescu Vlad Bătrânu-Pințea Vlad Bătrânu-Pințea *
  • Faculty of Sociology and Communication, Transilvania University of Brașov, Brasov, Romania

The final, formatted version of the article will be published soon.

    Based on mixed method design, tThis study was designedaim to identify the characteristics of the new generations of Beatles fans who are engaged in online fandoms, and to explore how the Beatles continue to have an impact despite the band is no longer exists.. Based on mixed method design and social identity theories, the study shows how the Beatles reflect lifestyle and identity. Quantitative data illustrate that the new generation of fans is less influenced by the Beatles. When this happens, there are two areas where this influence is more substantial: personal development and social interactions. The main elements through the identification take place with the group band are lyrics from the late period of the Beatles, with a more profound message and a philosophy of life. Through analogy exercises, qualitative data reflects elements of the social identity of Beatles' fans. Symbols like animals, plants, and instruments indicate who they are in terms of the groups.

    Keywords: the Beatles, online fandoms, Social identity, Music, mixed method design Heading 1, Indent: First line 0 cm, Add space between paragraphs of the same style, Line spacing: single Font: (Default) Times New Roman

    Received: 11 Nov 2024; Accepted: 30 Dec 2024.

    Copyright: © 2024 Coman, Meseșan Schmitz, Dobrescu and Bătrânu-Pințea. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Vlad Bătrânu-Pințea, Faculty of Sociology and Communication, Transilvania University of Brașov, Brasov, Romania

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.