STEM and the creative and cultural industries: the factors keeping engineers from careers in the CCIs - Turegeldinova, Aliya; Amralinova, Bakytzhan; Fodor, Máté Miklós; Rakhmetullina, Saule; Konurbayeva, Zhadyra; Kiizbayeva, Zhadyra (Frontiers in Communication, 2024)