AUTHOR=Belén Rodríguez-Hidalgo Alma , Sixto-García José , Tamayo-Salcedo Ana Leticia 

TITLE=The persuasive communication of Instagram influencers to promote tourism in the Riviera Maya

JOURNAL=Frontiers in Communication

VOLUME=9

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1502109

DOI=10.3389/fcomm.2024.1502109

ISSN=2297-900X