AUTHOR=Qi Xiaobo 

TITLE=How does innovative customer knowledge influence electronic word-of-mouth recommendation behavior through egoistic and altruistic approaches? Testing a moderated mediation model

JOURNAL=Frontiers in Communication

VOLUME=9

YEAR=2024

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1488675

DOI=10.3389/fcomm.2024.1488675

ISSN=2297-900X