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ORIGINAL RESEARCH article

Front. Commun.
Sec. Media Governance and the Public Sphere
Volume 9 - 2024 | doi: 10.3389/fcomm.2024.1466140
This article is part of the Research Topic Self-Regulation and Co-regulation as Governance Solutions View all 5 articles

The relationship between the most consumed digital media in Portugal and audience participation mechanisms

Provisionally accepted
José Sixto-García José Sixto-García 1*Ana Duarte-Melo Ana Duarte-Melo 2José G. Andrade José G. Andrade 2
  • 1 University of Santiago de Compostela, Santiago de Compostela, Spain
  • 2 University of Minho, Braga, Braga, Portugal

The final, formatted version of the article will be published soon.

    Digital journalism is well established in Portugal. However, the Portuguese public tend to opt for traditional media websites over those of a digital native nature. This research will confirm whether the reason for the national success of the former type of media is that their websites offer more participation mechanisms for the publics. Based on a qualitative methodology, an ad hoc methodological instrument was designed that allows for the evaluation of the ways in which audiences can interact with brands and content. The results are highly surprising, since it is not possible to verify any type of relationship between preferred media and the number of audience participation mechanisms. Experts on a Delphi panel attribute media selection to the audiences' interest in the stories covered and to the trust placed in the media.

    Keywords: Digital Media, audience; public, Participation, Interaction, Brand

    Received: 17 Jul 2024; Accepted: 17 Sep 2024.

    Copyright: © 2024 Sixto-García, Duarte-Melo and Andrade. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: José Sixto-García, University of Santiago de Compostela, Santiago de Compostela, Spain

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.