AUTHOR=Toplean Adela TITLE=The glocalization of death in the digital age: traits and limits JOURNAL=Frontiers in Communication VOLUME=9 YEAR=2024 URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1456304 DOI=10.3389/fcomm.2024.1456304 ISSN=2297-900X ABSTRACT=

This perspective article explores the interplay between death and glocalization in digitally saturated societies. The central question driving our perspective is how societal responses to death reflect and inform the process of glocalization within the context of increasing digital connectivity. In this study, we discuss that societal response to death provides a unique perspective on how global digital trends intersect with deep-seated beliefs and traditions in glocalization dynamics. Thus, the main section of the article (Section 3) examines the traits and limitations of digital glocalization in mortality contexts, revealing its multifaceted nature: digital glocalization is relational, post-metaphysical, naturally occurring, and a boundary solution to crises. Constraints in glocal forging in the context of bereavement include interpersonal challenges, social alienation, evolving local customs, religious considerations, and timing issues. Our perspective, informed by brief ethnographic insights from contemporary Romania, highlights the fusion of ancient customs, digital tools, and religious beliefs in shaping distinctive responses to death in digitally enriched environments. Ultimately, this study concludes that death serves as a catalyst for glocalization, harmonizing local traditions and digital advancements in navigating the complexities of life and loss in the digital age, portraying death as the great “glocalizer.”