AUTHOR=Rehman Nayyer , Edkins Victoria , Ogrinc Nives TITLE=Using podcasts to bridge the gap between science communication and specialized scientific fields: a case study of mass spectrometry JOURNAL=Frontiers in Communication VOLUME=9 YEAR=2024 URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1384389 DOI=10.3389/fcomm.2024.1384389 ISSN=2297-900X ABSTRACT=

This study aimed to evaluate the use of podcasts in disseminating specialized scientific fields, such as mass spectrometry. Four podcasts featuring interviews with researchers working with mass spectrometry were produced. A mixed methods approach, comprising questionnaires and interviews, was used to gather listener feedback. Findings indicate that audience engagement is affected by factors like familiarity with science and relatability in content; therefore, to attract a wider audience, content must be presented to balance technical aspects with real-life examples to which listeners can relate. These findings will benefit researchers and stakeholders seeking to disseminate complex scientific topics using podcasts.