AUTHOR=Stöckl Hartmut 

TITLE=Fresh perspectives on multimodal argument reconstruction

JOURNAL=Frontiers in Communication

VOLUME=9

YEAR=2024

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2024.1366182

DOI=10.3389/fcomm.2024.1366182

ISSN=2297-900X

ABSTRACT=<p>The present contribution exemplifies current models for argument reconstruction on an environmental protection print-ad, identifying deficits in the way the models account for multimodal argumentation. Based on this critical review, three general research perspectives are suggested for making argument reconstruction maximally multimodal: the reach and logic of semiotic modes, multimodal coherence, and genre-specific multimodal discourse structure.</p>