AUTHOR=Kim Donggyu , Wang Zituo 

TITLE=The ethics of virtuality: navigating the complexities of human-like virtual influencers in the social media marketing realm

JOURNAL=Frontiers in Communication

VOLUME=8

YEAR=2023

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2023.1205610

DOI=10.3389/fcomm.2023.1205610

ISSN=2297-900X