AUTHOR=Croucher Stephen M. TITLE=The Importance of Culture and Communication JOURNAL=Frontiers in Communication VOLUME=5 YEAR=2020 URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2020.00061 DOI=10.3389/fcomm.2020.00061 ISSN=2297-900X