AUTHOR=Arshad Muhammad , Onn Choo Wou , Ahmad Ashfaq , Mogwe Goabaone 

TITLE=Big data analytics and AI as success factors for online video streaming platforms

JOURNAL=Frontiers in Big Data

VOLUME=8

YEAR=2025

URL=https://www.frontiersin.org/journals/big-data/articles/10.3389/fdata.2025.1513027

DOI=10.3389/fdata.2025.1513027

ISSN=2624-909X