AUTHOR=González-Flores Laura , Rubiano-Moreno Jessica , Sosa-Gómez Guillermo 

TITLE=The relevance of lead prioritization: a B2B lead scoring model based on machine learning

JOURNAL=Frontiers in Artificial Intelligence

VOLUME=8

YEAR=2025

URL=https://www.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2025.1554325

DOI=10.3389/frai.2025.1554325

ISSN=2624-8212