AUTHOR=Beyari Hasan 

TITLE=The effect of AI on pink marketing: the case of women’s purchasing behavior using mobile applications

JOURNAL=Frontiers in Artificial Intelligence

VOLUME=7

YEAR=2024

URL=https://www.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2024.1502580

DOI=10.3389/frai.2024.1502580

ISSN=2624-8212