Joaquim J. Vicente ¹ Lurdes Neves ^1,2* Inês Bernardo ¹

• ¹ Instituto Superior de Gestão, Lisbon, Portugal
• ² Universidade Lusófona do Porto, Porto, Portugal

The growing competitiveness and the importance of data availability for organizations have created a demand for intelligent information systems capable of analyzing data to support strategy and decision-making. Organizations are generating more and more data due to new technologies associated with Industry 4.0 and Logistics 4.0, making it essential to transform this data into relevant information to streamline decision-making processes. This paper examines the influence of these technologies on gaining a competitive advantage, specifically in a logistics company, which is scarce in the literature. This study aims to understand the importance of Business Intelligence (BI) and how its functionalities should be adapted according to a company's strategy and objectives to optimize decision-making processes. A case study was conducted in a Portuguese company using the Delphi method with 61 participants—employees who use the company's integrated BI tool daily. The participants were presented with a questionnaire via the online platform Welphi, requiring qualitative responses to various statements based on the literature review and the results of semi-structured meetings with the company. The study aimed to identify areas where employees believe more investment/development is needed to optimize processes and improve the use of the BI tool in the future. The results indicate that BI is a crucial technology when aligned with a company's objectives and needs, highlighting the necessity of top management's involvement in optimizing the BI tool. Encouraging employees to use the BI tool emerged as a significant factor, underscoring the importance of leadership in innovative projects to achieve greater competitive advantage for the company.