AUTHOR=Bashir Tayyeba , Zhongfu Tan , Sadiq Burhan , Naseem Ammara 

TITLE=How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value

JOURNAL=Frontiers in Artificial Intelligence

VOLUME=7

YEAR=2024

URL=https://www.frontiersin.org/journals/artificial-intelligence/articles/10.3389/frai.2024.1451228

DOI=10.3389/frai.2024.1451228

ISSN=2624-8212