Zijian Zhu Hyemin Lee Younghwan Pan ^* Pengyu Cai

• Kookmin University, Seoul, Republic of Korea

The study explores the impact of AI tools on the daily tasks of designers in corporate environments, with a focus on the creation and evaluation processes of design briefs. Given ChatGPT's advanced natural language processing capabilities and its potential to meet the complex communication and analysis needs of design work, this tool was selected to investigate its application in designers' workflows. Through expert interviews, experimental testing, and third-party expert evaluations, we collected and analyzed data to understand the impact of AI on work processes. The findings indicate that AI tools significantly enhance both operational experience and subjective perceptions across most tasks. Additionally, the study provides a visual comparison of the testing process through a user experience map, highlighting AI's positive influence on work efficiency, information retrieval, verification, analysis, communication, and decision-making. However, challenges remain in ensuring information authenticity, protecting content copyright, and maintaining professional identity. The primary objective is to gain a comprehensive understanding of the current state of AI application in business contexts and its impact on designers' roles. By analyzing real-world feedback, the research aims to identify the strengths and weaknesses of AI solutions in enterprises and offer practical recommendations. The study underscores the importance of integrating AI thinking into workflows and adopting a human-centric approach for the future development of corporate work environments.