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ORIGINAL RESEARCH article

Front. Polit. Sci.
Sec. Comparative Governance
Volume 6 - 2024 | doi: 10.3389/fpos.2024.1494578
This article is part of the Research Topic Climate Change, Natural Resources, and Human Security in Governance and Society: Vulnerabilities and Adaptation Strategies View all 11 articles

Politainment in the 2024 Indonesian Presidential Election and Positioning in Downstream Industry

Provisionally accepted
Bismar Harris Satriawan Bismar Harris Satriawan 1*Anyualatha Haridison Anyualatha Haridison 1Jhon Retei Alfri Sandi Jhon Retei Alfri Sandi 1Dian Iskandar Dian Iskandar 1Purnama Julia Utami Purnama Julia Utami 1Andi Ilmi Utami Irwan Andi Ilmi Utami Irwan 1Nursaleh Hartaman Nursaleh Hartaman 2
  • 1 University of Palangka Raya, Palangkaraya, Indonesia
  • 2 Muhammadiyah University of Makassar, Makassar, South Sulawesi, Indonesia

The final, formatted version of the article will be published soon.

    This research explains how Prabowo-Gibran politainment is carried out and how Prabowo-Gibran political positioning is on downstream industry issues in the 2024 Indonesian Presidential election. Then this research measures Prabowo-Gibran voter perceptions of Prabowo-Gibran politainment, and Prabowo-Gibran voter perceptions of Prabowo-Gibran political positioning on downstream industry issues in the 2024 Indonesian Presidential election. This research used a mixed methods approach, using a sequential exploratory strategy model. The qualitative approach was carried out using in-depth interviews and documentation techniques, the quantitative approach was carried out using the survey method. The results show that the politainment strategy implemented by Prabowo-Gibran is very effective in attracting support and increasing Prabowo-Gibran vote acquisition in the 2024 Indonesian Presidential election. The majority of Prabowo-Gibran voters stated that this strategy was positive and highlighted its effectiveness in influencing voter decisions. Apart from that, most Prabowo-Gibran voters agreed and were optimistic about Prabowo-Gibran political positioning in downstream industry sustainability policies. The findings of this research can be used as consideration for candidates and political parties in implementing politainment and in determining political positioning, to influence final voter decisions in a general election.

    Keywords: positioning, Prabowo-Gibran, Presidential election, Downstream industry, Political Entertainment

    Received: 11 Sep 2024; Accepted: 30 Nov 2024.

    Copyright: © 2024 Satriawan, Haridison, Sandi, Iskandar, Utami, Irwan and Hartaman. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

    * Correspondence: Bismar Harris Satriawan, University of Palangka Raya, Palangkaraya, Indonesia

    Disclaimer: All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article or claim that may be made by its manufacturer is not guaranteed or endorsed by the publisher.