FEATURED
Debora Bettiga,
Giuliano Noci,
Omneya Yacout
Frontiers Media SA
Consumers not only make rational decisions but also emotional ones. Research now recognizes the significance of diverse neglected factors, such as emotions, affect, arousal and pleasure in appraisal,...
Humanities and Social Sciences
Communication
Advertising and Marketing Communication
Keywords: Emotions,Consumer behaviours,decision-making,Neurophysiological methods,Individual experience