Including the Audience in Integrated Marketing Communication and Branding: Social Media, Gaming, and Beyond

Elizabeth Crisp Crawford, Emory Daniel, Shu-Yueh Lee

Frontiers Media SA

Digital media has changed the consumer-brand relationship. Traditionally, brands were created by...

Humanities and Social Sciences Communication Advertising and Marketing Communication

Keywords: Social Media,­hyperpersonalization,­word-of-mouth,­User-generated content,­livestreaming,­Transmedia,­influencing,­Gaming,­microblogging,­fandom,­Virality

Intercultural Communication and International Students

Anastassia Zabrodskaja, Jiayi Wang

Frontiers Media SA

With internationalization high on the agenda of education providers worldwide, the complex...

Humanities and Social Sciences Communication Culture and Communication

Keywords: International students,­student experience,­Teaching and Learning,­Intercultural interaction,­internationalization,­empowement

Health Misinformation: Examining Its Presence and Impact across Communication Contexts

Christopher McKinley, Yi Luo, Sayyed Shah, Yangsun Hong

Frontiers Media SA

With the expansion of health information sources to include user-generated and decentralized...

Humanities and Social Sciences Communication Health Communication

Keywords: misinformation,­Health Communication,­Social Media,­corrective messaging,­information seeking,­Risk Communication,­disinformation

Understanding Media Policy in the 21st Century: Affirmation, Challenge, Re-Constitution

Seamus Simpson, Manuel Puppis, Hilde Van den Bulck

Frontiers Media SA

Media policy plays a central role in shaping the evolution of the structure and functioning of...

Humanities and Social Sciences Communication Media Governance and the Public Sphere

Keywords: media,­policy,­regulation,­governance,­Communication

Emotions as Key Drivers of Consumer Behaviors: A Multidisciplinary Perspective

Debora Bettiga, Giuliano Noci, Omneya Yacout

Frontiers Media SA

Consumers not only make rational decisions but also emotional ones. Research now recognizes the...

Humanities and Social Sciences Communication Advertising and Marketing Communication

Keywords: Emotions,­Consumer behaviours,­decision-making,­Neurophysiological methods,­Individual experience

Feminist Fabulations in Algorithmic Empires

Jeneen Naji, Abdelmjid Kettioui, Izzy Fox

Frontiers Media SA

The prevalence of digital and algorithmic systems in everyday human subjectivities prompts a...

Humanities and Social Sciences Communication Culture and Communication

Keywords: Algorithmic bias,­Storytelling,­Intersectionality,­modernity/decoloniality,­Digital Media,­Feminist HCI,­digital art,­digital archives,­Speculative design,­critical fabulation,­provenancial fabulation,­Data justice,­Post-colonialism

Communicating with Non-Humans: A New Visual Language

Melanie Sarantou, Andrea Karpati, Satu Miettinen, Heidi Pietarinen

Frontiers Media SA

In the 21st century, visual communication has widened significantly to embrace new platforms and...

Humanities and Social Sciences Communication Visual Communication

Keywords: digitalization,­human-non-human communication,­visual communication,­Non-human agency,­Biomimicry,­bioart

Self-Regulation and Co-regulation as Governance Solutions

José Sixto-García, Bella Palomo, Carmen Peñafiel

Frontiers Media SA

The governance of media infrastructures in the European Union has always been a particularly...

Humanities and Social Sciences Communication Media Governance and the Public Sphere

Keywords: governance,­Media ethics,­journalist deontology,­Digital Media,­Social Media,­influencers,­Streamers,­e-commerce,­Stylebooks,­Audiovisual media services directive

Remote Online Language Assessment: Eliciting Discourse from Children and Adults

Natalia Gagarina, Angel Chan, Wenchun Yang

Frontiers Media SA

Being able to collect valid data is crucial for empirical science disciplines such as linguistics,...

Humanities and Social Sciences Communication

Keywords: child and adult language,­discourse,­Language assessment,­Narrative,­Online Testing,­Remote testing